Israeli pop singer Yael Naim got a big break recently when Apple decided to use her song ‘New Soul’ in the commercial for their new laptop. According to her bio Naim grew up in Ramat Hacharon near Tel Aviv and “blessed with an unsettlingly pure voice and an incredible agility at composition, the Israeli singer with her jet-black hair fumbled a faraway moment before succeeding with that collection of ballads that meander through folk and pop, with an elegiac frugality and multi-coloured fantasy” (I’m addicted to biography puffery. It’s such a demented structure of poetry.)

Anyway, here’s the Apple commercial and Naim’s video. (And no, I don’t own a Mac. And yes, I do think I would be cooler whether I did. Even though I wouldn’t. Be cooler, that is.)

Original post by Jack

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